A STUDY ON THE REFLECTIONS OF RURAL APPROACHES OF THE CONSUMPTION OF ECO-FRIENDLY PRODUCTS IN KERALA

Global environmental conservation is a non-negotiable goal for all governments on the planet. As a result of the depletion of natural resources, a number of environmental challenges have arisen. Eco-friendly items are not damaging to the environment, and they also aid in the reduction of concerns, particularly those related to health, as well as the development of green thinking and social responsibility. The aim of the study is to understand the socio-economic conditions of the Eco-friendly products used consumers and the reflections of consumers towards the Eco-Friendly products. Only eco-friendly product users were chosen as a sample response for the study. The findings suggest that there is a favorable association between occupation, education, and the buying of environmentally friendly products. To promote and enhance the purchasing behaviour of eco-friendly items, more and more campaigns and advertisements were required. Environmentally friendly products are purchased based on their attributes, and their use can lessen adverse impacts on humans and the environment. Psychological, social, cultural, economic, and personal aspects all influenced people's attitudes toward environmentally friendly items.