Level of Awareness, Adoption and Constraints of Jasmine Growers

The Tiruchirappalli (Trichy) and Dindigul districts of Tamil Nadu state were purposively taken for studying objectives viz., profile, awareness, adoption and constraints faced by the jasmine growers. The sampling technique was multi-stage purposive sampling and the research design adopted was descriptive method. A total sample size of 160 (jasmine growers). The secondary data was collected through structured interview schedule. The frequency and percentage were worked-out to quantify the secondary data. PRA preference ranking/problem ranking matrix methodology was used to rank the production and marketing led constraints based on the perceived level of severity by the jasmine growers. Likewise to study the determinants of awareness and adoption with that of the profile, the correction and regression co-efficient was used. It was evident that, there was cent percent awareness and adoption of variety, planting season. Though there was cent percent awareness on pruning technique, only 88.13 % adopted the practice. Very least awareness level (7.50 % & 14.38 %) was observed with respect to post harvest management practice like enhancing shelf-life and off-season flowering technology respectively. The proportion of non-adopter were high with respect to bio-fertilizer application (78.13 %), use of bio-stimulant (81.88 %), off-season flowering spraying (90.63 %) and enhancement of shelf-life through boric acid (100 %). Majority (71.88 %) of farmers were having only medium level of awareness, similarly little more than half (58.75 %) of the farmers had only medium level of adoption. The score obtained through problem matrix ranking revealed that, labour shortage during peak flowering season with highest mean score of 35.50 was ranked as foremost constraint in production and Price fluctuation /market risk with highest mean score of 37.50 was perceived as the foremost constraint in marketing of jasmine.