Development Dilemma and Resolution of American Football in Zhejiang Province

In order to promote the development of the American football project in Zhejiang Province, through the interview method, field research, etc., this paper studies the promotion suggestion of the project. Conclusion: The development of American football in Zhejiang Province is faced with such difficulties as a small number of teams, unstable structure, high-cost consumption, large differences in the degree of specialization of coaches, and lack of field resources, which are restricted by social factors such as organization, culture, identity, competition platform and economic foundation. Suggestion: downplay competition, increase entertainment; linkage of Olympic projects to promote the development of projects; increase positive public opinion guidance and promote project culture communication.